customer awareness

См. также в других словарях:

• customer awareness — UK US noun [U] (also consumer awareness) ► MARKETING the fact of people knowing about a business and its products and services: »Advertising on relevant websites is an efficient way of raising customer awareness of your business. »to… …   Financial and business terms

• awareness — a‧ware‧ness [əˈweəns ǁ əˈwer ] noun [uncountable] knowledge or understanding of a particular subject, situation, or thing: • US investors awareness of international bond markets • They need to raise awareness of the product in markets such as… …   Financial and business terms

• Customer base — The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of …   Wikipedia

• Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

• Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

• Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… …   Wikipedia

• customer expectation — /ˌkʌstəmər ekspek teɪʃ(ə)n/ noun the ideas and feelings that a customer has about a product or service, based on what he or she needs from it and expects it to do (NOTE: Customer expectation can be created by previous experience, advertising,… …   Marketing dictionary in english

• consumer awareness — ➔ awareness * * * consumer awareness UK US noun [U] MARKETING ► CUSTOMER AWARENESS(Cf. ↑customer awareness): »The company has stoked further interest with a large number of TV ads, even though consumer awareness was high to begin with …   Financial and business terms

• Chief customer officer — A chief customer officer (CCO) is the executive responsible in customer centric companies for the total relationship with an organization’s customers. This position is relatively new addition in the CxO hallway, and was developed to provide a… …   Wikipedia

• Top of mind awareness — (TOMA) is a way to measure how well brands rank in the minds of consumers.Top of Mind Awareness has a big correlation with the market share of a product.Some businesses do a great job of building name awareness, and those companies tend to have a …   Wikipedia

• substitute awareness effect — An effect that depends on the relation between a customer s price sensitivity and his or her awareness of the existence of alternatives. The substitute awareness effect usually lowers a customer s willingness to pay high prices …   Big dictionary of business and management